A Bit Of History

When ‘e-cigs’ first arrived on the market, purchasing e-liquid was a bit of a hit and miss affair. The majority of people didn’t know what it was made with, and with most e-liquid’s coming from China, many people were worried: How could we be sure of the quality of the fluid, were the levels of nicotine100% accurate, and the packaging was sometimes confusing.

Since the formation of Totally Wicked in 2008, they aimed to take a responsible position in finding and controlling the source of the UK’s e-liquid to make sure it was the best quality and safe. They did a lot of trialing, contacting different manufacturers, until they were 100% happy they had found the right company to match their specific requirements. This meant they knew the manufacturers, where the e-liquid came from, and they could state that the e-liquid was the best – and really know it. They confirmed the fluids’ quality by using laboratories in the UK and proactively working with the UK authorities to achieve the first UK e-liquid CHiP compliance; these are EU rules, regulations and standards for consumer protection.

The work taken out established their first unique Totally Wicked range – our Original e-liquid. Since then, they have continued to grow and grow, keeping to their core principles they have established and improved the range, quality and value of their e-liquid. This has included the introduction of a number of new ranges, most notable the development of nicotine solutions and flavour concentrates that were the first internationally available range of ‘do it yourself’ e-liquid mixing equipment and products. More recently, they have commenced, and are now introducing bespoke Totally Wicked exclusive UK fluids and flavours.